Instant gratification is the game – we’ve been conditioned to loathe waiting, especially for digital services, and the impatience has crept into our daily life.We want it with no friction, no barriers, and in a lot of cases, without talking to another human. If we don’t get it, we are perturbed — and we may just go rant about it on social media.
The masses are armed with smartphones and mobile apps, and this handheld accessibility to technology has made the on-demand economy integral to how we operate on a daily basis. You can have somebody else do anything for you with the tap of a finger — drive you to work, deliver your dinner, and just about everything in between. Across the globe, the on-demand economy has disrupted transportation, retail, restaurants, entertainment, employment, and beyond, and it’s growing rapidly as new apps and business models converge to solve problems. Enabling on-demand information, experiences, and human-machine interactions in the real world open up a whole new realm of possibilities.
Beyond mobile, the rise of IoT technology holds the promise of instantaneous data delivery from devices to other devices or end users. You (or your home automation system) can know immediately if your door is locked, your sprinklers are leaking, or your baby is crying. The more intimately we weave technology into our lives, the more absolutely we depend on its availability, integrity, and security.
VP of Marketing, PubNub